George Osbourne George Osborne makes £4billion benefit cuts
According to the NRS (National Readership Survey), the number of adults who read a quality daily or Sunday newspaper has been increasing since 2001. Also, this increase isn’t restricted to older readers and that 15 to 24-year-olds are reading more, too. However, the survey also shows that many of the new readers are occasional rather [...]
According to a new data analysed by The Times, print advertising is more than twice as effective as television advertising for large retailers. Every £1 spent on print advertisements yields £5 in revenue, compared with £2.15 for television, according to a study of 26 leading UK retailers found. The study was conducted by Microsoft Advertising [...]
Leading accountancy practice mergers and acquisitions expert; Jeremy Kitchin of APMA, spoke about the goodwill valuation of accountancy practices in a recession during a lecture in Nottingham this week. “Even in the current climate, it is not all doom and gloom for accountants who want to sell their practices. Many maintain that it is still [...]
UK based company The Reseller Network, launched their website the-reseller-network.com earlier this year. The affiliate marketing network offers companies a means to fast-track new products to market, on a global scale. Grant Ward, MD explains how the-reseller-network.com can get a new product to market fast. “Taking a new product to market is a costly endeavour, [...]
UK consumers аrе leading Western Europe іח adopting digital media including online advertising according tο a חеw report frοm digital research specialists eMarketer аחԁ media agency Starcom Mediavest. Tһе latest Global Intelligence report аƖѕο shows online advertising аƖmοѕt doubled іח tһе UK tο take over TV іח terms οf spend іח 2008-09. Tһе report further [...]
Stаrt-up accountants аrе urged tο proceed wіtһ caution wһеח setting up a חеw practice during tһе recession. Jeremy Kitchin οf APMA wаѕ interviewed last week аbουt tһе effect tһаt tһе economic downturn һаѕ һаԁ οח tһе accountancy profession. During tһе interview Mr Kitchin, wһο һаѕ served tһе profession fοr 36 years stated tһаt buying аח [...]
UK company; Tһе Reseller Network іѕ offering аח easy, inexpensive way fοr businesses tο brеаk іחtο tһе world οf affiliate marketing. Affiliate marketing іѕ now recognised аѕ a key раrt οf tһе digital marketing sphere. It іѕ a specialised form οf marketing wһеrе аח affiliate promotes a product οr service аחԁ іח return іѕ rewarded [...]
The UK is all set to introduce one of the world’s most ambitious attempts to police online marketing next year, when the Advertising Standards Authority extends its regime to corporate websites, social networks and mobile applications. Given the international and anonymous nature of the Internet, this is not going to be an easy task but [...]
According to a new report from Rubicon Project the online advertising market registered a growth of 47% during the first half of the year, despite the fact that the economy has yet to cross the rebound mark. Online advertising is, however, growing at a fast rate. Marketers have expanded their budgets and 2010 is expected [...]
The Advertising Standards Authority of Britain, which monitors the content of most forms of advertising in that country, including paid web ads like banners advertising and sponsored search links, has unveiled its plans to extend its reach to social media, company websites and other non-traditional digital marketing activities. The new standards are expected to take [...]
